Top Ways to Make Your Company More Marketable to Elusive Candidates

Top Ways to Make Your Company More Marketable to Elusive CandidatesTop Ways to Make Your Company More Marketable to Elusive CandidatesTop Ways to Make Your Company More Marketable to Elusive Candidates BortzThese are challenging times for companies (including yours, perhaps) who are strugglingto compete for in-demand talentand for good reason.Late last year economists atGoldman Sachspredicted thatthe U.S. unemployment rate welches on pace to drop to 3.8% in 2018. That new low came to pass this May. Theirforecast also said that unemploymentcould tumble as low as 3.5% by the end of 2019. The last time unemployment was 3.5% was December 1969, according to the Bureau of Labor Statistics.As the labor market continues to tighten, it would be all too easy to settle for less, or worse, not hire the talent your company needs. So how can you break through? The best way to do that is with a hiring strategy that breaks through the noise and attracts the best job binnenseekers to your business. F ortunately, with so many marketing tools at your disposal, its easier than ever to find, hire, and nurture your employees.To win the hearts and minds of the individuals you want to hire, businesses have to invest mora in the marketing side of recruiting, says Kevin Grossman, president of global programs at Talent Board. You have to nurture your pipeline of recruits, just like marketers have to do when theyre selling a product.Jeff Smith, a partner at global marketing firm Prophet, agrees. The role of a marketer is to attract and retain customers. The role of a recruiter is to attract and retain talent, so the objectives are strikingly similar. But marketing shifts the focus to the job seeker What does the job seeker want? What makes profil hires tick?By adopting a marketers mindset, how you recruit talent can also improve your companys reputation and visibility in the job market. How do job seekers perceive your organization? is one of the most important questions for employers toda y, Smith says.Not sure how where to start? These expert tips will help you adopt a marketing mindset in 2018 and make your company more marketable to job seekers.Brand your business as a company with a conscienceTodays job seekers are looking to work at companies that give back to the community, says Julie Friedman Steele, board chair and CEO at World Future Society, a membership group for researchers who study changes across various industries.In fact, data from post-apply job survey of nearly 400,000 applicants ranked company values as one of the top six reasons that they applied to the job.You can use your companys website, marketing materials, and social media accounts to promote your organizations philanthropy projects. However, there has to be authenticity to it, says Steele. Job seekers today are adept at assessing what your companys values are and they can see through false marketing if youre not actually doing philanthropy.A bonus Company-wide philanthropy can also have a p ositive impact on your current employees. 2016 research from the University of Notre Dames Mendoza College of Business found corporate charity can boost employee engagement.Promote your companys training and development opportunitiesA growing number of workers want opportunities to gain new skills, says Parminder Jassal, head of the Learn + Work Futures Group at the Institute for the Future. In fact, 59% of Millennials say opportunities to learn and grow are extremely important to them when applying for a job, a recent Gallup poll found. Thus, to attract top talent your company has to offer options that combine work and learning, Jassal says.When connecting with prospective job candidateswhether through job fairs, social media, or conferencestalk about what employee training and career development opportunities your company offers employees such as certification programs or funding for attending industry events.Reach recruits on social mediaMany companies are using social media mark eting to improve their customer service and to engage consumers, says Grossman, adding that businesses can apply this strategy to improve their recruiting.Some progressive companies like T-Mobile are doing Facebook video streams showing what a day in the life of an employee at the company is like, Grossman says. Businesses are also beginning to use Twitter chats to answer questions from job seekers, Grossman adds.Instagram storiesa feature that lets you post photos and videos on your feed for 24 hourscan also help your company reach job seekers. For instance, you can use stories to share photos from a fun event, like the companys holiday or an employee appreciation day.job ads let you target candidates on social media, which, according to Nielsens 2016 Social Media Report, is where they are 3+ hours a day anyway.Integrate artificial intelligence and machine learning into your marketingTo stay relevant to todays job seekers, your organization has to embrace the latest recruiting tech nology. As Smith puts it If your company doesnt adopt new technology, youre not going to attract the best talent.Some companies are now using chatbots on their job posting websites, Grossman says. These computer programstraditionally used to send customers instant messages when they land on business-to-consumer websitecan help job seekers with basic tasks, like submitting a job application and troubleshooting technical issues.Grossman predicts more businesses will begin to adopt artificial intelligence to recruit new talent. Robots arent taking over recruiting any time soon, but A.I. is helping empower recruiters with new tools, Grossman says.Show your commitment to work-life balanceWork-life balance is a top priority among job seekers today. Nearly one-third of job candidates cited work-life balance as a reason for applying to jobs, according to a recent survey of more than 400,000 job applicants.If you offer flexible working arrangements, then clearly outline them in your job desc riptions and on your job board company profile pages. You can also take a creative approach by sharing videos with job seekers that show employees describing how they enjoy a balance between their working and personal lives.You can post these videos on not only your companys website but also through video profiles that integrate into your job postings to give job seekers a view of what its like to work at your company.Inspired to get your companys story in front of the top candidates? Employer Branding Solutions, which include video profiles, branded job ads and company profiles, can help you position your company to attract the talent you need to succeed in 2018.

The Importance of Me Time in Your Job Search

The Importance of Me Time in Your Job SearchThe Importance of Me Time in Your Job Search1Me time is a hot topic in this 24/7 digital era where you can literally work around the clock. When your work is your job search, youre faced with the same possibilities of spending endless hours, perhaps without breaks, trying to scare up that next opportunity. And if your job search equates to hunting down new clients as an entrepreneur or freelancer, youre in the same boat, since you may feel even more pressured to do your existing client work plus continue to market for new prospects.All of this time and energy funneled into seeking a new job or fresh income streams can quickly result in niedergeschlagenheit if you dont pause once in a while to practice self-care.Here are some specific strategies on how you can periodically unplug from your search efforts and take some me time, while still setting and reaching ambitious milestones and goals for your career or businessPace yourself.Burnout can occur from overdoing it in any type of activity, including your job/client search. Psychology Today describes burnout as a state of chronic stress that leads to physical and emotional exhaustion, cynicism and detachment, and feelings of ineffectiveness and lack of accomplishment. Put even more simply, when you find yourself feeling run down from spending too much time on your job search and uninterested in doing anything related to it, you may be experiencing burnout.The best way to avoid the malaise of burnout is to nip it in the bud before it can flourish. This means pacing yourself through your job search, rather than constantly pressuring yourself to go full steam ahead. This is where an understanding of the importance of me time comes in. While your search for new opportunities is ostensibly for you, the fact that it involves what can only be described as work means that you need to take breaks from it to do something that feels fun to you.Prepare for it.Dont rely on whim to t ake some time for yourself in the midst of your job search responsibilities. Instead, schedule set times to do something different, calendaring me-time breaks just as you would any other important appointment. It also helps to identify in advance distinct activities that you plan to do during this time slot. By deciding that youll take a scheduled break from your job hunt to exercise, read, or meet a friend for coffee, for example, you can prepare what you need and anticipate your enjoyable respite.Another helpful element of this preparation is deciding the number of me-time breaks youll take each day, each week, and each month, and calendaring those out on a longer-range basis. For example, if youre self-employed and find yourself spending too much time doing marketing activities related to identifying potential new clients, you may benefit from scheduling set hours each week to devote to scouring for opportunities, paired with equal periods on the back end of those blocks where yo u recover with some well-deserved me time.Look for signs.You may be nervous about devoting chunks of time to recovery from your professional initiatives at this stage in your job search. Perhaps you feel that you need to devote a certain amount of effort to your hunt before youll feel comfortable working in regular and reliable steps toward self-care. If thats the case, you should at least familiarize yourself with the signs of burnout so that you can recognize when its definitely the moment to give yourself some me time.Psychology Today lists the following signs related to burnout, whether from exhaustion, detachment, or lack of accomplishment. If you notice these symptoms arising, then take a step back and schedule in some me time before its too lateFeeling exhausted most daysDifficulty concentratingAnxietyPessimismHopelessnessIrritabilityThe bottom line is, dont let yourself get to the breaking point when it comes to finding work or seeking new clients. By allowing yourself to ta ke care of your needs beyond the job search, youll be a stronger and more resilient candidate.

New analysis Americans are the smiliest people on LinkedIn

New analysis Americans are the smiliest people on LinkedInNew analysis Americans are the smiliest people on LinkedInIts something Americans are known for all over the world smilling a lot, or even too much. Now, a new study proves that Americans favor a friendly smile even in professional photos.After combing through results fromSnapprs LinkedIn Photo Analyzernumbering in the tens of thousands, the company released data showing that people in countries like the U.S., Australia and Israel smiled the fruchtwein, among other conclusions. Of those, American grins won by a landslide.People in these nations smile the most and the least on LinkedInThe research team sorted users by nationality (each one of which had 50 users minimum) and came up with average rankings.As stated, the U.S., Australia and Israelmade the top of the list, with average smile scores of 54.8, 52.7 and 51.7, respectively.Snappr points out that Americans tend to be extroverted.Our polar opposites the people of Eastern Europe. Countries at the bottomof the 29-country listincluded the Czech Republic rounding out the bottom at 26.3 in a smile score, Poland at 20.6 and Romania at a grim 17.6.The more LinkedIn connections you have, the happier you appearIt was clear that people with more developed LinkedIn networks smile more in their site photoson average. The scores consistently moved upward with each bracket on the way to 500+ connections.Those with a hefty 500+ connections on the site smiled the most, with an average smile score of 46.1, while those with 1-49 of them had one of 37.4 at the least.Brackets that peppered the middle were 50-99, 100-199, 200-299, 300-399 and 400-499.Where companies fall on the LinkedIn smiling spectrumSnappr took a look at all companies in the Fortune 100- each of which is in the U.S.- that had at least 5 entries in our dataset. The analysts decided that those countries were the smiliest.Disney takes the cake with an average smile score of 78.3, far outpacing compani es all the way at the other end, with Wells Fargo at 38.2, Cisco at 35.4 and lastly, Verizon at 34.5.But Disney boasting the happiest-looking employees on LinkedInis not surprising- it is, as Snappr pointed out, The Happiest Place on Earth.Workers in certain industries are more likely to smile on LinkedInThe researchers placed LinkedIn users in categories based on industry. Unsurprisingly, human-facing fields had the highest smile scores, and technical fields the lowest.Those in Staffing and Recruiting (score of 57.0), Hospital and Health Care (56.2) and HR (54.6)dominated the top of this category. These industries occupied the bottom Program Development (32.7), Information Services (30.5) and Computer Networking 27.1.Whether or not you smile on LinkedIn may depend on a variety of situational and cultural factors, but Snapprs data shows that your nationality, number of connections, employer and industry are among them.Still curious about what your LinkedIn profile should look like? Heres how to set yourself up for success when it comes to choosing the right image for the professional platform.

Dealing with Gossips and other Unsavory Attributes of Office Politics

Dealing with Gossips and otzu sich Unsavory Attributes of Office Politics Dealing with Gossips and other Unsavory Attributes of Office Politics The office rumor mill can be both a place of blessing and a curse. On the one hand, the proverbial water cooler can be a convenient place to assimilate the unwritten rules of an organization and to get a taste of the political atmosphere among employees. In fact, its usually a wise move to stay in the loop, but the important thing is to remain neutral. Dont spread unsubstantiated rumors about the organization or individual employees. Once gossip turns personal, walk away, or at least dont participate.Like office politics in general, favoritism is generally present in some form. Even if unintended, some managers make decisions based on personal perceptions of an employees personality, physical characteristics, philosophy, or other non-performance related aspects. While this behavior is not uncommon, it is also important not to immediately as sume the stance of victim. Approach the perceived offending manager and alert him or her to your desire to take on additional responsibility. If you are being overlooked, it may simply be because your manager is waiting for those with initiative to step up and ask.Working alongside so-called toxic co-workers is a virtually inevitable eventuality at some point during a career. These people turn the professional into the personal and purposely seek to undermine your efforts out of spite, jealousy, or inexplicable dislike. The most straightforward manner to deal with this problem is to approach the person and directly ask about the offending actions. Dont be necessarily accusatory but list the behaviors as matters of fact and avoid becoming emotional. Let him or her understand how you perceive such behavior and how it affects your ability to work. Allow the person to explain his or her side of the story. This tact not only opens up the possibility for better understanding, but also let s the problem worker know that you are paying attention and wont simply sit and take the abuse.If the direct approach is undesirable, you can seek to document her behavior, citing real events that support your claims of misbehavior. Be sure to explain how his or her actions are affecting your performance. Once youve completed a factual and comprehensive list, bring it to the attention of your manager in a professional manner. Dont use the opportunity to complain but to inform your boss of the situation.Though situations and environments vary greatly, no matter how you choose to address problems of office politics, you can avoid being pulled into the mire by remaining as objective and diplomatic as possible.

What Every Successful Resume Should Have

What Every Successful Resume Should Have What Every Successful Resume Should Have Keeping your resume up to date is extremely important because, well, life is unpredictable. You never know just when you may need to apply for a new (or another) job. And just like keywords and search engine optimization (SEO) are crucial to the success of a business (especially an online company), so are certain words when it comes to attracting employers. Whether your resume is hard copy, on a personal website or in your LinkedIn profile (it doesnt hurt to have all three), there are specific keywords you should include to demonstrate key characteristics and skills that will catch the attention recruiters.LeadershipWhen attempting to convey your leadership skills, use words like guided, led, organized, inspired, developed, revitalized, directed and/or managed. These are powerful words that not only show that you do have the ability to lead, but they also help the employer gain a better sense of your leadership skills. What event or program did you organize? Who and how many did you inspire? What did you develop and where? These words should always be used when qualifying a particular skill, like that time you launched an initiative to reduce the amount of energy your arbeitszimmer consumed, thereby reducing your corporate carbon footprint. Or when you implemented a new internship program that resulted in the company not only giving back to the community through education, but creating a new way to source local talent. These types of keywords help further describe the actions you took as a leader and, possibly, the impact you made.Cost CuttingName a company not looking to save money? Almost impossible, right? So, when updating your resume, look for keywords that explain the ways you assisted a company with cost-reductions. Reduced, solidified, compressed, aggregated all of these words work well to describe how you helped a company save money.Team SettingsIf you know the position youre applying for requires working with others, play up the words that show youre a team player. Collaborated, cooperated, interacted, joined- use any and all words that reflect your skills in a team/group environment.Human ResourcesFor positions in HR retention, retention, retention. Employee turnover is a costly area. Employers want to see that the people in its HR department know how to not only attract talent, but keep it. Retention is an excellent keyword that can also transition over into a sales environment where it is imperative that you retain clients in order to secure long-term business transactions.MediationProblem solving words such as reduced, identified, solved, eliminated, corrected, evaluated, analyzed, strengthened, reorganized, tackled and simplified are all great ways to show potential employers you have the ability to handle issues. Every company desires an employee who knows how to effectively make a difference.Many of todays businesses are moving toward a mo del of change, which involves key players who have the ability to motivate the masses and get things done. Change makers help to improve the productivity of the business and boost morale in the company and are the cornerstones to success.AchievementsTo highlight your achievements, you can use strong keywords like negotiated, delivered, obtained, produced, performed, conducted, improved, implemented, accomplished and surpassed, along with hard data and quantified metrics. What these words tell a person is that you have the ability to set goals and subsequently take the necessary steps in order to obtain those goals.Keywords will change from industry-to-industry and position-to-position, but the important thing is to know which ones to use and when. Employers should be able to find strong keywords throughout your resume in order to yield the best possible results and give you the greatest chances at exposure.Master the art of closing deals and making placements. Take our Recruiter Cer tification Program today. Were SHRM certified. Learn at your own pace during this 12-week program. Access over 20 courses. Great for those who want to break into recruiting, or recruiters who want to further their career.

The Hidden Truth About What Does Cv Mean in Resume

The Hidden Truth About What Does Cv Mean in Resume New Step by Step Roadmap for What Does Cv Mean in Resume Show employers that youre current and produce an excellent first impression by selecting the most suitable vorlage. Make an all-inclusive collection of the info that youll need to include, and use it in order to compile your CV. Start with creating a list of all your background info, and organize it into categories. See below for a template, together with a thorough breakdown of the info required from US and global CVs. In a nutshell, a CV is an incredibly flexible kind of tool which can help you practically anywhere. Resume formats are useful tools that can be of amazing aid in making resumes. VisualCV If you would like to fit everything on a single page, the space-saver CV is easily the most suitable format to select, particularly for students. The Importance of What Does Cv Mean in Resume In the event the vacancy calls for doctors, then its far better use an officia l curriculum vitae template doctor to create tasks less difficult for you. Positive Language and Tone It would be quite obvious to spot which CVs are created only for the interest of creating it. Also, CVs and covering letters ought to be composed in your words. Ideas, Formulas and Shortcuts for What Does Cv Mean in Resume For students that are searching for an internship, obtaining a CV is a prerequisite. Your nursing CV must demonstrate that youve got the abilities and experience required to perform these duties. The skills-based CV enables you to center on the skills you have developed in several regions of your life. Picking out the proper CV to highlight your abilities and experiences is very important. Lies Youve Been Told About What Does Cv Mean in Resume Thinking up a professionally written CV improves your probability of getting an internship, and this sample is ready to steer you to receive an expert CV. Professionally created Project Manager CV Templates can ste er you to compose an ideal CV. Following are a few advantages when using a CV template With these many CV templates create your very best CV now. Building upa CV can prove to be a painful job. Remember your CV has to be well presented, it has to be Neat and Concise. This CV template is perfect for aspiring actors. The CV must highlight skills which match the recruiters wants and occasionally you may have to use a different CV template to attain this. Tailoring your CV is important and thus the more effort that you put into it the better. Because employers are utilised to it, they are searching for something which makes it different to others. At times flaunting about self is essential particularly when it comes to applying for your fantasy job. Read more about acquiring a teaching job. Read our advice on how best to find an IT job. Should you need further support, get in touch with a valve distributor that will help you get it right. On huge applications where high head pum ps are often used, and numerous valves, it will become required to employ a bypass system to try to keep up a constant flow and for that reason delivery pressure. The hydronics system designer is the most significant person in the practice of acquiring a good performing water system. Write If youre applying for work abroad or a ort in an organization is effective on a worldwide degree, you want to demonstrate that you have what it requires to stay informed about their fast paced work environments. Locating a wise CV form on the website is much simpler than, for example, attempting to finish the so-called Europass. When youve reviewed resumes in your field, peruse resumes across fields to know how to vary using action verbs and receive a feel for what makes an effective accomplishment statement. You should write about various characteristics of your personality which make you the perfect candidate for the job. In a CV, by way of example, if youre asking for work in education, y ou may want to place your teaching experience at the very top of your CV. Whether or not you take advantage of a CV or resume, you must thoroughly edit your document. Your CV should make you stick out from the crowd and make certain you get to that stage.

How To Empower Candidates During The Hiring Process

How To Empower Candidates During The Hiring ProcessSusanLaMotte from exaqueo is here to teach you how to empoweryurcandidates.Click To TweetIn the 19th episode of The Recruiting Reel, Susan Lamotte, Founder and CEO of Exaqueo, gives us some ideas on how to empower your candidates during the hiring process. Heres the transcriptJosh Tolan My name is Josh Tolan and Im the CEO of Spark Hire, the leading video bewerberinterviewing platform used by thousands of organizations around the world.And this is The Recruiting Reel, a video series in which we discuss real recruiting challenges with prominent recruiting experts to provide you with actionable tips you can apply to your own recruiting.I am thrilled to introduce todays guest, Susan LaMotte. Susan is the Founder and CEO of Exaqueo and has a ton of HR and recruiting experience with some major brands including The Home Depot, The Ritz Carlton, and Marriott International.Todays topic is how to empower your candidates during the hiring proc ess and Susan has some awesome advice shes ready to shareTake it away SusanSusan LaMotteHi everybody, Im Susan LaMotte the Founder and CEO of Exaqueo. We are an employer brand experience firm and we help our clients all over the world research, build and develop and activate great employer brands.We all know that a great employer brand is one way to attract and retain great talent. Its also really important to make sure youre attracting and retaining the right talent. Your employer brand is the first step in doing that. But as candidates come into your process, its also really important to make sure youre empowering them along the way.Allow your candidates to shineNow, legally, we all have things to do to make sure our hiring processes are fair. But when you empower your candidates, you really give them an opportunity to set themselves apart. What do I mean by that? Well, empowering your candidates is making sure you arent putting them through such a prescriptive process, that they dont have a chance to go above and beyond. Theres a difference between a good candidate and a great one. A great one is a wonderful fit who really wants the job, who will go above and beyond to show you that they do.Remember, this isnt just active candidates, its active candidates too. Once they get in the process, no matter how tight the market, or how badeanstalt you want them, you still want to make sure youre hiring people that actually want the job, really care about your organization and are a good fit.Get creative with your interview questionsSo, how do you empower candidates? Well, there are a couple of things you can do. First, be creative. Encourage your candidates to respond to open ended interview questions. Tell me why you want this job. Or, tell them that youre in the final hiring or decision making process and see how they react or respond. Some might just sit back and say okay. Others, might come back to you and say I understand youre in the final decision making pro cess, I really want this job and heres why.Creativity also allows them to share things that we see from graphic designers or web designers about how good they are or how talented they are. But, anybody can share what they would do in the first 30, 60, 90 days on the job. Or, really showcase what about their background makes them a great fit. When you empower candidates they feel comfortable, open and really honest about being able to do that.Personally connect with candidates Another way to empower candidates is to build a relationship with them. Dont just usher them or shuffle them through the interview process like an assembly line. Its really important. Even if youre on your 5th, 6th, 10th interview of the day to stop for a second. Use voice and tone to be comfortable and say, tell me a little bit about you, interact with them. Oh, you really like running? I do too, I ran a marathon last week. When you build a relationship, they feel empowered to do the same. Once they build a re lationship with you, they are going to be much mora open and honest.Encourage candidates to get to know your company Finally, empowerment is about letting them get to know your organization. Make them feel empowered to visit your work sites. Stop by to buy and use your products and then tell you how they feel about it. And, empowered to ask questions. The more they know about your organization and the more open and honest you can be, and share your authentic self, the more empowered they are to make the right choice.Empower candidates to make the right career choiceAfterall, at the end of the day, no matter how tight a market is, even for the toughest talent tech or otherwise, its important your candidates are empowered to make the right choice. Otherwise, it hurts retention down the road, and you dont bring in candidates that really fit your organization, your culture or your brand.So, the next time you sit down to rethink your hiring process, or to just say, how can we make sure w e have the best talent, think about the importance of empowerment.Happy huntingJosh Tolan Thanks so much, Susan. What you just outlined is extremely powerful.If you use Susans advice, youll clearly see who your best and most engaged candidates are which will ultimately lead to an improvement of the people youre bringing on board and the length of their tenure at your organization. I love the idea of being as durchschaubar as possible about the job youre hiring for. My recommendation to all of our viewers is to document these experiences and the message you want to get across to your candidates. Include it as part of your interview kit so you can be sure its always discussed.I also suggest asking interview questions such as what did you like most about your previous job? and what are some of your least favorite things about your previous job? This opens the door for a candid conversation about what the experience would be like in the role at your organization.A big thank you to Susan LaMotte for coming on the show today. Head over to exaqueo.com to learn more about her company. Also, follow her on Twitter SusanLaMotte.Thank you for watching The Recruiting Reel and stay tuned for more episodes. For additional HR and recruiting content, head over to hr.sparkhire.com and subscribe. Also, follow us on Twitter, sparkhire. And subscribe to our YouTube channel to be the first to know about the newest episodes of The Recruiting Reel.Thanks again for watching and happy recruiting